National OOTD Day started in 2018, but is already being celebrated by fashion fans all over the world. On this day, industry stars and popular bloggers post their outfits of the day on social networks, marking these publications with a special hashtag. National OOTD Day is a celebration that boosts self-esteem and helps self-expression. You wear your favorite comfortable clothes and express your personality. You do not have to follow the latest trends!
Stassi Schroeder is a TV presenter, fashion model, and fashion blogger who gained wide popularity thanks to the reality show Vanderpump Rules.
Stassi is a real fan of the fashion industry: she worked as a model and style critic, her photos were published in Glamour, on the covers of Cliche, Pacific, and Millennium, in social networks she collaborates with brands of cosmetic and wellness products. Stassi has a lot of followers, and they are always interested in what outfits the star wears on a daily basis. #OOTD is her favorite hashtag. In June 2018, the idea came up to create a special holiday in honor of this hashtag.
To make the holiday national, Stassi had to file a petition, pay a fee, and develop a website specifically for it. She went through all the procedures to gain official recognition for National OOTD Day, celebrated on June 30th.
How to take part
Celebrating National OOTD Day is easy and enjoyable for everyone.
- Choose and wear an Outfit of the Day. It can be anything, as long as it pleases and motivates you. Even work uniforms and office suits! Or the best stylish bow for parties. Or your favorite casual wear.
- Take beautiful selfies in your Outfit of the Day and post them on your social media pages with the hashtags #OOTD and #Nationalootday. Do it with family and friends! What is the outfit of the day for your boyfriend or husband, parents, children, friends, dog and cat?
- Make a plan, including outfits of the day for the whole month, and go shopping!
When is National OOTD Day celebrated in 2024?
National OOTD Day is observed on June 30 each year.