National OOTD Day

National OOTD Day, celebrated on June 30, has quickly become a favorite among fashion enthusiasts worldwide. Starting in 2018, this day encourages people to showcase their unique style by posting their “Outfit of the Day” (OOTD) on social media with the hashtag #OOTD. It’s a celebration of self-expression, confidence, and individuality, where everyone can wear what makes them feel great—no need to follow trends!

History

Stassi Schroeder, a TV personality, model, and fashion blogger, founded National OOTD Day. Known for her role on “Vanderpump Rules,” Stassi has a passion for fashion, which she shares with her large online following. Her work has been featured in “Glamour” and on the covers of “Cliche,” “Pacific,” and “Millennium.” She regularly collaborates with brands in the beauty and wellness industries, and her love for the #OOTD hashtag inspired her to establish this holiday. In June 2018, she officially launched National OOTD Day after filing a petition, paying a fee, and creating a dedicated website.

Interesting Facts

• National OOTD Day is one of the few holidays founded by a social media influencer to gain official recognition.
• Stassi Schroeder went through a detailed process, including creating a website and filing a petition, to make the holiday national.
• The holiday is not just for fashionistas; it celebrates everyone’s personal style, whether it’s casual, professional, or party attire.

How to Take Part

Celebrating National OOTD Day is simple and fun:

1. Pick your favorite outfit that reflects your style and makes you feel good. It could be anything—work uniforms, casual wear, or party attire.
2. Take creative selfies or group photos in your Outfit of the Day and share them on social media using the hashtags #OOTD and #NationalOOTDDay. Include your family, friends, or even pets in the celebration!
3. Plan your outfits for the upcoming month and enjoy a shopping spree to refresh your wardrobe.

When is National OOTD Day in 2025?

National OOTD Day is observed annually on June 30.

Observations