Small Business Saturday

Small Business Saturday is observed in the United States on the Saturday after Thanksgiving. This important occasion highlights the role of small businesses in local communities and encourages consumers to support independent retailers, restaurants, service providers, and entrepreneurs.

History of Small Business Saturday

Small Business Saturday was created by American Express in 2010 following the financial crisis. The initiative was designed to encourage consumers to spend money at small and independently owned businesses during the busy holiday shopping weekend.

The observance takes place between Black Friday and Cyber Monday, giving local businesses a dedicated place in the holiday shopping season. In 2011, the U.S. Senate unanimously passed a resolution recognizing Small Business Saturday and encouraging consumers to support small businesses.

The initiative has since grown into a nationwide movement involving business associations, local governments, community organizations, and consumers. Small businesses remain important sources of employment, services, innovation, and economic activity throughout the United States.

Interesting Facts About Small Business Saturday

• American Express founded Small Business Saturday in 2010.
• The U.S. Senate first formally recognized the observance in 2011.
• The day always falls between Black Friday and Cyber Monday.
• The United States has more than 36 million small businesses.
• Small businesses account for almost half of private-sector employment in the United States.
• Independent businesses often support local suppliers, charities, schools, and community events.

How to Take Part in Small Business Saturday

• Shop at a locally owned store, restaurant, café, or service provider.
• Buy gift cards from small businesses to use later or give as presents.
• Recommend a favorite local business to friends and family.
• Leave a helpful online review after receiving good service.
• Follow small businesses on social media and share their products or special offers.
• Learn about the challenges faced by entrepreneurs in your community.

When Is Small Business Saturday in 2026?

Small Business Saturday is observed on the Saturday after Thanksgiving each year.

Observations