National Underwear Day - August 5
Sat, Aug 5, 2023

National Underwear Day

At first glance, National Underwear Day is a strange holiday, but it is based on the good idea of ​​​​promoting a positive body image. Women and men can take advantage of this day to demonstrate love for their body and meet like-minded people. National Underwear Day reminds us we should not be ashamed of our figure, even if it does not fit into modern beauty standards.


The holiday was established in 2003 by the company Freshpair, which sells underwear. At that time, the initiative was very unusual, but it was quickly picked up and distributed. Today, this holiday has become even more relevant and in demand.

Familiar sets of lingerie became widespread in the 1930s. By the same time, men’s underpants emerged. Both inventions were a real breakthrough, as they turned out to be much more comfortable than old-fashioned underpants and pantaloons. Thanks to them, we can move more freely, feel less discomfort, and wear revealing clothes.

Interesting facts

  • When the first women’s underpants went on sale, they met with a lot of opposition: it was believed that they pinched the blood vessels and interfered with blood circulation to the pelvis.
  • The average US woman has 20 pairs of underpants.
  • Most women wear the wrong bra size because they don’t know how to choose the right one.

How to take part

Strip down to your underwear and admire your body in the mirror. If you have trouble loving it, try to accept it and thank it for how well it functions. Take photos in lingerie or a swimsuit and post them on a social network. Give yourself a new set that you have long dreamed of, focusing not only on beauty, but also on convenience. If you have brave friends, you can throw a party that requires you to show up in your underwear.

When is National Underwear Day celebrated in 2023?

National Underwear Day is observed on August 5 each year.


Weekday Month Day Year
Saturday August 5 2023
Monday August 5 2024
Tuesday August 5 2025
Wednesday August 5 2026

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