National Pet Rock Day

National Pet Rock Day is one of the more unusual and quirky holidays on the calendar. What do you know about pets? On the first Sunday of September, the spotlight is on a pet that only the boldest and most creative people own—a rock.

History

The Pet Rock was the invention of advertising executive Gary Dahl. In the spring of 1975, he introduced his pet—a small, smooth stone. Since then, millions of people have acquired these pets because they require no walking, veterinary visits, or feeding. Most importantly, pet rocks never die. The original stone, which Dahl presented as his pet, came in its own house—a box with air holes. Interestingly, this box was quite expensive.

Interesting Facts

• Gary Dahl was inspired to invent the Pet Rock after hearing friends complain about the difficulties of caring for traditional pets.
• Dahl later created care instructions for pet rocks, filled with clever humor and wit.
• The Pet Rock fad was intense but short-lived, partly because they cost $4 each (about $18 in today’s money).

How to Take Part

Listen to the song written by country artist Bill Pineo, dedicated to his son who loved his pet rock. Read about these unique “pets” and find funny instructions for taking care of them. Create your own low-maintenance pet—complete with its own house. There are still hundreds of these rocks for sale online. If your friends share a love for inanimate stones, throw a party where everyone introduces their own “pet.”

When is National Pet Rock Day in 2025?

National Pet Rock Day is observed on the first Sunday of September each year.

Observations