National Bootlegger’s Day

National Bootleggers Day is an American annual holiday that celebrates the era of Prohibition—and the bootleggers who defined it. Observed every year on January 17, this day not only reflects on a tumultuous period in U.S. history but also honors figures like the infamous gangster Al Capone, who helped popularize Templeton Rye whiskey, now produced legally.

History

Bootleggers hold a distinct place in American history. The Prohibition era (1920–1933) is remembered as a dark time marked by gang violence, organized crime, and the rise of underground liquor operations. Much of the romanticism associated with this period comes from colorful figures such as Al Capone.

National Bootleggers Day was first celebrated in 2015, following a proposal by Infinium Spirits, the makers of Templeton Rye whiskey—a brand with roots tracing back to the days of Prohibition. This whiskey, known for its rich aroma and balanced flavors of fruit and rye bread, remains popular with whiskey enthusiasts.

The term “bootlegger” originally referred to people who smuggled alcohol hidden in their boots. This method was especially favored by soldiers in the 19th century. Once Prohibition began on January 17, 1920, anyone involved in the clandestine production or distribution of alcohol was known as a bootlegger.

Interesting Facts

• Wayne Bidwell Wheeler was a powerful advocate for strict Prohibition enforcement. He even pushed for chemicals to be added to industrial alcohol to discourage consumption, believing drinkers were essentially suicidal.
• To evade police, some bootleggers wore boots with metal plates that left tracks resembling cow hooves, helping to confuse law enforcement.
• Wine was not fully banned during Prohibition, but it could only be produced for ceremonial use and distributed to priests and rabbis.

How to Take Part

Learn more about the history of bootleggers on National Bootleggers Day and share interesting facts with friends and family. Enjoy a glass of Templeton Rye whiskey if you wish to connect with the holiday’s roots. Visiting a museum or exhibition focused on Prohibition is another great way to experience the era’s history firsthand.

When is National Bootleggers Day in 2026?

National Bootleggers Day is observed on January 17 each year.

Observations