Nouveau Beaujolais Day

Beaujolais Nouveau Day is observed worldwide on the third Thursday of November. The day marks the annual release of Beaujolais Nouveau, a young French red wine made primarily from Gamay grapes grown in the Beaujolais region.

History of Beaujolais Nouveau Day

Beaujolais Nouveau began as a local wine enjoyed shortly after the grape harvest. Producers made it quickly so vineyard workers and nearby communities could celebrate the end of the growing season.

During the 20th century, improved transportation and marketing helped the wine gain popularity beyond France. The phrase Le Beaujolais Nouveau est arrivé!, meaning “The new Beaujolais has arrived,” became closely associated with release-day celebrations.

French regulations established the third Thursday of November as the official release date. Today, bottles are shipped to restaurants, wine shops, and events around the world in time for the annual occasion.

Interesting Facts About Beaujolais Nouveau Day

• Beaujolais Nouveau is made mainly from Gamay grapes.
• The wine is produced only a few weeks after the grapes are harvested.
• A winemaking method called carbonic or semi-carbonic maceration helps create its light, fruity character.
• Common flavor descriptions include cherry, raspberry, strawberry, banana, and floral notes.
• Beaujolais Nouveau is generally intended to be enjoyed young rather than aged for many years.
• It is often served slightly chilled.
• The wine pairs well with poultry, charcuterie, roasted vegetables, and other relatively light dishes.

How to Take Part in Beaujolais Nouveau Day

Celebrate Beaujolais Nouveau Day by tasting the latest vintage at a restaurant, wine shop, or organized event. Serve it slightly chilled with a simple meal, compare it with another wine from the Beaujolais region, or learn about the Gamay grape and the rapid production process. Adults who drink alcohol should do so responsibly and follow local laws.

When Is Beaujolais Nouveau Day in 2026?

Beaujolais Nouveau Day is observed on the third Thursday of November each year.

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