National Kool-Aid Day

The drink loved by many has its own celebration: National Kool-Aid Day. Each year, Hastings, Nebraska, marks the occasion with Kool-Aid Days, a festival that celebrates the town where the famous drink was created. The event may be centered in Nebraska, but anyone can join in the fun with a glass of Kool-Aid and a little summer spirit.

History of National Kool-Aid Day

Kool-Aid was created by Edwin Perkins in Hastings, Nebraska. Before developing the powdered version, he sold a liquid concentrate called Fruit Smack. To make the product easier and less expensive to ship, he later turned it into the powdered drink mix that became Kool-Aid.

Kool-Aid first went on sale in powdered form in 1927. Over time, it became one of the most recognizable drink brands in the United States. National Kool-Aid Day and the Kool-Aid Days festival both celebrate this piece of Nebraska history and the lasting popularity of the drink.

Interesting Facts About National Kool-Aid Day

• Kool-Aid was originally sold as a liquid concentrate before it was turned into a powder.
• Edwin Perkins created Kool-Aid in Hastings, Nebraska.
• The festival in Hastings includes parades, contests, races, and other family-friendly events.

How to Take Part in National Kool-Aid Day

A simple way to celebrate is to make a pitcher of Kool-Aid and enjoy it with friends or family. You can stick with a classic flavor or try something different for the occasion. For many people, the day is also a chance to revisit a familiar childhood favorite.

If you are in or near Hastings, Nebraska, attending Kool-Aid Days is the most direct way to take part. If not, you can still mark the day at home with a themed gathering, colorful drinks, or a bit of reading about the history of the brand.

When Is National Kool-Aid Day in 2026?

National Kool-Aid Day is observed on the second Friday of August.

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