Hug Your Sweetheart Day - August 23
Wed, Aug 23, 2023

Hug Your Sweetheart Day

Sweet and touching Hug Your Sweetheart Day is celebrated on August 23rd. It is a reminder to show affection and tenderness to loved ones and to consider if we are showing our feelings enough and doing it sincerely.


It is not known who came up with the idea to celebrate Hug Your Sweetheart Day, but it is a beautiful way to remind us of the importance of physical affection in relationships. Hugs have been a sign of love and trust since antiquity, and can be seen in art from various periods such as antique sculptures and Renaissance paintings.

Interesting facts

  • Hugs have been scientifically proven to have many benefits such as reducing stress and anxiety, promoting muscle relaxation, increasing self-esteem, improving communication and keeping families together.
  • Hugs are particularly beneficial for older couples as they help combat loneliness and improve overall health and well-being.

How to take part

On this day, you can spend more time embracing your loved one, take romantic photos of your hugs and share them on social media with the hashtag #HugYourSweetheartDay. You can also make an effort to show more physical affection in your relationships throughout the year.

When is Hug Your Sweetheart Day Celebrated in 2023?

Hug Your Sweetheart Day is devoted to celebrating cheerfulness and fun. It happens annually on August the 23rd.


Weekday Month Day Year
Wednesday August 23 2023
Friday August 23 2024
Saturday August 23 2025
Sunday August 23 2026

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