World Nutella Day

World Nutella Day is a holiday dedicated to this delicious hazelnut spread. Nutella is a beloved brand not only in the United States but around the world. Many people agree—there’s nothing better than starting your morning with a slice of toast or pancakes topped with this flavorful spread. The holiday is celebrated every year on February 5.

History

World Nutella Day began in 2007 when an Italian blogger proposed the idea of celebrating Nutella with a special day each year. Since then, fans around the world join in, and the company behind Nutella often organizes special events and promotions.

Nutella was first introduced in 1964 by the Ferrero family in Italy, who owned several bakeries in the city of Alba. Alba is famous for its hazelnuts, which are a key ingredient in the spread.

Demand for Nutella steadily increased across Europe, and by the 1980s, it was being exported to the United States, expanding its popularity. Today, Nutella is produced in large quantities, with strict attention to technical standards and quality. The spread is known for its consistently high quality.

Interesting Facts

• The concept of chocolate-hazelnut spread isn’t new. A similar treat was first made in Turin, Italy, in the early 19th century. During a cocoa shortage, a chocolatier added ground hazelnuts to his mixture, creating the first version of this type of spread.
• The original Nutella dessert was a loaf that could be sliced and placed on bread. Later, it became a creamier paste and started being sold in jars.
• According to some estimates, the amount of Nutella produced globally each year could cover about 100 football fields.

How to Take Part

On World Nutella Day, enjoy Nutella on toast, bread, pancakes, or any favorite treat. Learn more about the history of Nutella and share interesting facts with your friends and family. Visit the official Nutella website for recipes and more information.

Spread the word about the holiday on social media. Ask your followers when they first tried Nutella—did they like it?

When Is World Nutella Day in 2026?

World Nutella Day is observed on February 5 every year.

Observations