National Refreshment Day

National Refreshment Day is celebrated on the fourth Thursday of July. Its mission is simple yet meaningful—it encourages us to release stress, seek balance, and take care of our physical and mental well-being. Why does the holiday fall at the end of July? Psychologists note that extreme heat can leave us sluggish, making even the smallest tasks feel exhausting. National Refreshment Day was created to give us the perfect reason to recharge, lift our spirits, and return to daily life feeling renewed.

History

The holiday was founded by Traveler Beer Company and was first celebrated in 2015, three years after the company was established. Originally, the idea was to promote their newest summer brews. However, the concept of pairing relaxation with refreshment resonated so strongly that the holiday became an annual tradition. Beer and summer relaxation—few things complement each other more perfectly. In fact, beer has been one of the most popular cooling drinks for over 10,000 years. This day highlights just how important it is to pause and rest in our modern, fast-paced world.

Interesting Facts

• Traveler Beer’s most well-known product is Grapefruit Shandy, a citrusy, refreshing beverage with a hint of grapefruit.
• You don’t have to drink beer to celebrate National Refreshment Day. Refreshment can come in many forms—cool drinks, a walk in the park, or even a quiet moment alone.
• The word “refreshment” has French origins and is associated with rejuvenation, comfort, and feeling restored.
• One of the best drinks to quench your thirst is lemonade, first made in ancient Egypt around 500 AD.

How to Take Part

Unplug for a day and focus on yourself and your loved ones. Take a walk, visit your favorite spot, or enjoy your go-to meal. Stay hydrated with refreshing drinks—experts say the more often we cool off in the heat, the better we feel and function. Host a backyard party, make fresh lemonade, or even try adult coloring as a relaxing stress-relief activity.

When is National Refreshment Day in 2025?

National Refreshment Day is observed on the fourth Thursday in July each year.

Observations