National Refreshment Day - July
Thu, Jul 27, 2023

National Refreshment Day

National Refreshment Day is celebrated on the fourth Thursday of July; in 2022, it is the 28th. Its mission is simple, but important – it teaches us to get rid of stress, strive for harmony and tranquility, and keep the body fit and healthy. Why does the holiday fall at the end of July? Psychologists note that intense heat makes us lethargic; it seems even moving a finger is a big problem. National Refreshment Day was created specifically for us to refresh, cheer up, and return to our everyday activities.

The History

The holiday was established by Traveler Beers and was first celebrated in 2015, three years after the company was founded. Initially, the founders wanted to draw the attention of customers to new developments in the beer niche. But the holiday became so popular it was celebrated annually. Beer and relaxation – you can hardly find a combination that will bring more pleasure in the summer heat. Moreover, beer has been one of the most popular and refreshing drinks for more than 10 thousand years. This holiday’s emphasizes how important resting in the modern world is.

Interesting Facts

  • Traveler Beers’ most popular product is a beer called Grapefruit Shandy, a refreshing grapefruit and citrus flavored drink.
  • Of course, you do not have to drink beer on National Refreshment Day; you can freshen up and relax in completely different ways.
  • The term ‘refreshment’ has French roots, and is associated with rejuvenation and a sense of comfort.
  • The best thirst quencher is lemonade, which was first made in ancient Egypt around 500 AD.

How to take part

Forget about gadgets for one day, dedicate it to yourself, your family, and walk more, visit your favorite places, or eat your favorite dishes. Remember refreshing drinks in the summer, experts say – the more often we refresh ourselves in the heat, the more productive and better we feel. Drink more lemonade, go out, organize a party, and feel happy. Another way to relax is to color, psychologists have proven this helps relieve stress.

When is National Refreshment Day celebrated in 2023?

National Refreshment Day is observed on the fourth Thursday in July each year.


Weekday Month Day Year
Thursday July 27 2023
Thursday July 25 2024
Thursday July 24 2025
Thursday July 23 2026