National Brazilian Blowout Day - August 21
Sun, Aug 21, 2022

National Brazilian Blowout Day

National Brazilian Blowout Day, celebrated on August 21, is a unique holiday dedicated to the hairdressing procedure! Brazilian Blowout – straightening and repairing hair with keratin.


The idea to straighten and enrich hair with keratin belongs to the Brazilian hairdresser Jos̩ Arevalo. In the early 2000s, he came up with the technology of the procedure and the composition of the product needed for it. And his salon became popular Рmany women in Brazil wanted to straighten tight curls in one visit to the hairdresser.

Arevalo, knowing the peculiarities of Brazilian hair, used a composition with caustic formaldehyde, but the result was impressive, the hair remained straight and beautiful from 6 to 12 months. In 2005, Brazilian Blowout gained massive popularity in Brazil and began to conquer the United States. In America, they developed a composition without formaldehyde, but more expensive and not as effective.

Today, José Arevalo is the owner of his own company Arevalo industria e comercio de cosmeticos, where he produces advanced and formaldehyde-free cosmetics for his method.

In 2014, the idea was born to celebrate the National Brazilian Blowout Day at the end of August, because after a dry summer, the hair needs to be restored. In 2015, the official website dedicated to the Brazilian keratin technique was opened.

Interesting facts

What You Should Know About the Brazilian Way

  1. In the homeland of the creator of the procedure, Jose Arevalo was nicknamed “the father of keratin.”
  2. National Brazilian Blowout Day can be celebrated by Hollywood stars: Nicole Kidman, Jennifer Lopez, Halle Berry, Salma Hayek and others – they used this procedure to make their hair beautiful.
  3. The Brazilian way resembles the Japanese Yuko system. But the Yuko procedure lasts about 4 hours, and for the Brazilian one you will have to sit in the hairdresser’s chair from 45 to 80 minutes.

How to celebrate

National Brazilian Blowout Day is a great day to check out the state of your hair after a hot summer. Dedicate this day to hair care! Learn about new tools and technologies. Share the tips with your friends on social media using the hashtag #NationalBrazilianBlowoutDay.

When is National Brazilian Blowout Day celebrated in 2022?

National Brazilian Blowout Day is observed on August 21 each year.


Weekday Month Day Year
Sunday August 21 2022
Monday August 21 2023
Wednesday August 21 2024
Thursday August 21 2025
Friday August 21 2026

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