National Brazilian Blowout Day - August 21
Mon, Aug 21, 2023

National Brazilian Blowout Day

National Brazilian Blowout Day, celebrated on August 21, is a unique holiday dedicated to the hairdressing procedure! Brazilian Blowout – straightening and repairing hair with keratin.


The idea to straighten and enrich hair with keratin belongs to the Brazilian hairdresser José Arevalo. In the early 2000s, he came up with the technology of the procedure and the composition of the product needed for it. And his salon became popular – many women in Brazil wanted to straighten tight curls in one visit to the hairdresser.

Arevalo, knowing the peculiarities of Brazilian hair, used a composition with caustic formaldehyde, but the result was impressive, the hair remained straight and beautiful from 6 to 12 months. In 2005, Brazilian Blowout gained massive popularity in Brazil and began to conquer the United States. In America, they developed a composition without formaldehyde, but more expensive and not as effective.

Today, José Arevalo is the owner of his own company Arevalo industria e comercio de cosmeticos, where he produces advanced and formaldehyde-free cosmetics for his method. In 2014, the idea was born to celebrate the National Brazilian Blowout Day at the end of August, because after a dry summer, the hair needs to be restored. In 2015, the official website dedicated to the Brazilian keratin technique was opened.

Interesting facts

  1. José Arevalo is known as “the father of keratin” in Brazil.
  2. Many Hollywood stars, such as Nicole Kidman, Jennifer Lopez, Halle Berry, and Salma Hayek, have used the Brazilian Blowout to care for their hair.
  3. The Brazilian Blowout is similar to the Japanese Yuko system, but the Yuko procedure takes longer (around four hours) and the Brazilian Blowout takes between 45 and 80 minutes.

How to take part

National Brazilian Blowout Day is a great day to assess the condition of your hair after a hot summer. Dedicate this day to hair care by learning about new tools and technologies, and sharing tips with your friends on social media using the hashtag #NationalBrazilianBlowoutDay.

When is National Brazilian Blowout Day celebrated in 2023?

National Brazilian Blowout Day is observed on August 21 each year.


Weekday Month Day Year
Monday August 21 2023
Wednesday August 21 2024
Thursday August 21 2025
Friday August 21 2026

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