Levi Strauss Day

Levi Strauss Day is an annual American holiday celebrating the iconic jeans brand and its founders. Thanks to the vision and partnership of two innovative men, we can all enjoy comfortable, durable, and stylish denim. The holiday is observed every year on February 26.

History

Levi Strauss Day is celebrated on the birthday of Levi Strauss, the legendary entrepreneur who helped bring blue jeans to the world. Born in Germany, Strauss moved with his family to New York, where he and his brothers were involved in the wholesale haberdashery business.

In 1853, Levi Strauss moved to San Francisco and founded Levi Strauss & Co. Initially, he sold clothing, accessories, and even tents. One of his frequent customers was Jacob W. Davis, a tailor. Davis suggested they collaborate after being asked to create sturdy pants for a woman’s husband who worked at a sawmill. In 1871, Davis crafted the first copper-riveted, reinforced denim pants using fabric from Strauss’s store.

The design quickly became popular, and Levi Strauss supported Davis in patenting the invention in 1873. Together, they launched the mass production of blue jeans, revolutionizing workwear and eventually shaping casual fashion around the world.

Interesting Facts

• The oldest pair of Levi Strauss & Co. jeans, made in 1879, is preserved in a fireproof safe at the company’s headquarters.
• Belt loops were first added to Levi’s jeans in 1922, and the zipper fly was introduced in 1954.
• Originally, jeans were known as “overalls” and worn exclusively by workers. The term “jeans” and their popularity as everyday fashion didn’t appear until the mid-20th century.

How to Take Part

On Levi Strauss Day, wear your favorite pair of Levi’s or another brand of denim to celebrate. It’s also a perfect occasion to shop for new jeans and refresh your wardrobe.

Spread the word on social media. Ask others when they started wearing Levi’s and what their favorite style is.

When is Levi Strauss Day in 2026?

Levi Strauss Day is observed on February 26 each year.

Observations