National Curves Day - October
Wed, Oct 11, 2023

National Curves Day

During National Curves Day, it is customary to honor and give appropriate compliments to curvy men and women across America. This day is dedicated to recognizing the beauty of large human bodies, promoting self-acceptance at any weight, and celebrating body positivity. It’s also a great day to go shopping and show off your curves.


In the 1800s, a full figure was considered very attractive and was admired by fashion magazines, artists, and most people. However, beginning in the 1900s, cheap mass factory production became commonplace, leaving out clothing for plus-size people. This created a problem for those looking for apparel that fit their figure. In 1904, Lane Bryant opened the first boutique for plus size clothing in New York City. Now, such stores are more available, and in 2015, director Jon Marc Collection proposed celebrating National Curves Day to promote self-love for curvy people.

Interesting facts

  • Lane Bryant opened their first line of clothing for obese ladies in New York in 1920.
  • In 1980, the high-end clothing line Marina Rinaldi was created by Max Mara specifically for obese people.
  • The plus-size clothing market is growing and is projected to be worth more than $2027 billion by 2020. It has become increasingly difficult for overweight women to find suitable clothing, with 40% having to shop in the men’s department.

How to take part

National Curves Day encourages people of all sizes to be confident in their own bodies. On October 12th, give a compliment to someone you know with curves, and spread the word about the holiday on social media. If you have curves, you can attend a fashion show or even participate as a model. You can also wear a red item to show your support for curvy men and women.

When is National Curves Day celebrated in 2023?

National Curves Day is observed on the second Wednesday of October each year.


Weekday Month Day Year
Wednesday October 11 2023
Wednesday October 9 2024
Wednesday October 8 2025
Wednesday October 7 2026

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