National Curves Day

National Curves Day is a time to honor and uplift curvy men and women across America. This day is dedicated to recognizing the beauty of fuller bodies, promoting self-acceptance at any size, and celebrating body positivity. It’s also a perfect occasion to go shopping and show off your curves!

History

In the 1800s, fuller figures were widely admired and often featured in fashion magazines, art, and popular culture. However, with the rise of cheap mass-produced clothing in the early 1900s, options for plus-size people became scarce. In 1904, Lane Bryant opened the first boutique in New York City specializing in plus-size clothing, making fashionable apparel more accessible. Today, such stores are common, and in 2015, the director of Jon Marc Collection launched National Curves Day to promote self-love and acceptance for curvy individuals.

Interesting Facts

• Lane Bryant introduced their first line of plus-size clothing for women in New York in 1920.
• In 1980, Max Mara created the high-end clothing line Marina Rinaldi specifically for plus-size people.
• The plus-size clothing market is growing and was projected to surpass $2027 billion by 2020. Despite this, 40% of plus-size women have reported shopping in the men’s department due to limited options.

How to Take Part

National Curves Day encourages people of all sizes to be confident and celebrate their bodies. On October 8, give a compliment to someone you know with curves, and spread awareness about the holiday on social media. If you have curves, consider attending a fashion show—or even participating as a model! You can also wear something red to show your support for curvy men and women everywhere.

When is National Curves Day in 2025?

National Curves Day is observed on the second Wednesday of October each year.

Observations