National Curves Day - October
Wed, Oct 12, 2022

National Curves Day

During National Curves Day, it is customary to honor and give appropriate compliments to curvy men and women across America in every possible way. This holiday is ideal for demonstrating the beauty of large human bodies, promoting the ideas of self-acceptance at any weight and body positivity. Modern fashion has long recognized the beauty of fat people, and, therefore, the holiday can also be made into a day of shopping.


In the 1800s, a full figure was considered very attractive, this standard of beauty was admired by artists, fashion magazines and most artists. However, as Dr. Lauren Downing Peters points out, things have changed dramatically since the 1900s. It was no longer necessary to sew clothes in the atelier, where measurements were taken from each client individually, because cheap mass factory production appeared. Clothes made in factories were not suitable for all types of figures, and things for fat people were completely removed from production, which created certain problems.

Lane Bryant opened the first plus size boutique in New York City in 1904. Now such stores are not uncommon, but only in 2015, the director of Jon Marc Collection suggested celebrating National Curves Day so that curvy women and men appreciate themselves more.

Interesting facts

On the occasion of the national day, let us recall the following curious facts:

  • in 1920, the first line of clothing for obese ladies appeared, which was created by Lane Bryant in New York;
  • in 1980, the high-end clothing line Marina Rinaldi appeared, created by Max Mara especially for obese people;
  • the plus-size clothing market is growing and will be worth more than $2027 billion in 200, it is now difficult for overweight women to choose clothes: about 40% of them buy clothes for training in the men’s department.

How to celebrate

This holiday is necessary so that overweight and fat people become more confident in themselves, stop being ashamed of their own bodies. On October 12, you can give a compliment to familiar figure skaters, and in addition, talk about National Curves Day on social networks. If you yourself are a person with forms, then on this national day you can attend a fashion show or even participate in it as a model. On the occasion of the holiday, you can put on some red item than to demonstrate your support for women and men of large sizes.

When is National Curves Day celebrated in 2022?

National Curves Day is observed on the second Wednesday of October each year.


Weekday Month Day Year
Wednesday October 12 2022
Wednesday October 11 2023
Wednesday October 9 2024
Wednesday October 8 2025
Wednesday October 7 2026