International Day for Failure - October 13
Fri, Oct 13, 2023

International Day for Failure

International Day for Failure is celebrated on October 13th each year worldwide. The holiday was first initiated by Aalto University in Finland in 2010, with the intention to change the mentality of Finns and encourage more startups.


International Day for Failure was first initiated by students from Aalto University in Finland in 2010. They noticed that there were not many Finnish startups and wanted to increase their number. The students had noticed that Finns have a mentality that does not accept mistakes. Fear of failure prevented people from taking risks and starting new businesses. To combat this, the students decided to create a holiday that would celebrate failure and help people to overcome their fear.

The holiday quickly gained traction in Finland, and eventually spread all over the world. By the time it was held for the second time, it had the support of influential businessmen, companies and the Finnish media.

Interesting facts

  • On August 5th 2012, the official Facebook page for the event was created.
  • In 2014, reports showed that 30% of Americans are afraid to start a business out of fear that nothing will work out.
  • Nokia has officially supported the celebration.

How to take part

On this day, it is important to chat with friends, family and learn about their failures, as well as share your own. Do something that you are most afraid of, and don’t be afraid to make mistakes. Reading books or watching movies that tell stories of how a person goes to their goal despite mistakes and problems can provide important lessons. Ultimately, it is important to take risks and not be afraid of failure.

When is International Day for Failure celebrated in 2023?

International Day for Failure is observed on October 13 each year.


Weekday Month Day Year
Friday October 13 2023
Sunday October 13 2024
Monday October 13 2025
Tuesday October 13 2026

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