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Get to Know Your Customer Day

July 21

Holiday Get to Know Your Customer Day

Get to Know Your Customer Day is a wonderful day in the holiday calendar that exists to sincerely thank customers for their choice and loyalty to the company. The holiday is celebrated every quarter, namely on the third Thursday of January, April, July, October. It is important for companies to regularly maintain relationships with customers, this increases trust and loyalty to the brand, and improves service. Also, the mission of Get to Know Your Customer Day is to remind small businesses and large companies that the customer is the top priority.

The History

There is no reliable data about the author of the holiday, it probably appeared when online stores began to crowd out conventional outlets. An offline store contacts directly with customers, which cannot be said about online trading. It is especially important for an entrepreneur who develops his business on the Internet to maintain contact with customers, their interest in the product. The holiday is useful for both the seller and the client. The first one has the opportunity to remind about itself, to strengthen confidence in the company, and the second one – to purchase a quality product or use a useful service.

5 ways to learn about your customers

  • Use the power of social networks. Create thematic communities, groups for your users. In such publics, you can find out the opinions of users about the product, take into account their opinion, track reviews.
  • Hire clients. Only among clients you will find specialists who are sincerely passionate about your idea and product.
  • Use customer stories in commercials. Such stories are more credible because they are sincere, truthful, light.
  • Respond to reviews. The company must give the impression of a “live”, developing, in addition, feedback is one of the ways to demonstrate respect for the client.
  • Polls. The best way to find out is what buyers are really interested in, what they need. This encourages the person to come back and make a repeat purchase.

How to celebrate

The format of the celebration depends on your imagination. You can organize a mailing list with thank you letters, hold special offline events – presentations, lectures. Pranks and quizzes are common – a great way not only to thank and keep existing customers, but also to attract new ones.

To increase brand awareness, limited edition products with the company logo are produced. The weather in summer allows you to hold personal meetings with clients, think over the theme, treats, drinks and entertainment.

You can also organize a day of discounts, promotional offers. A great way to keep in touch with customers is social networks, communicate, respond to questions, posts, messages, conduct surveys, regularly thank customers for a perfect purchase, a gratitude elevator.

When is Get to Know Your Customer Day Celebrated in 2022?

Get to Know Your Customer Day is dedicated to celebrating success. It has always been observed every year on the third Thursday of January, April, July, and October.


Year Month Day Weekday
2022 January 20 Thursday
2022 April 21 Thursday
2022 July 21 Thursday
2022 October 20 Thursday
2023 January 19 Thursday
2023 April 20 Thursday
2023 July 20 Thursday
2023 October 19 Thursday


July 21
Event Category:


United States

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