Get to Know Your Customer Day

Get to Know Your Customer Day is the perfect occasion to sincerely thank your customers for their loyalty and support. This holiday is observed quarterly—on the third Thursday of January, April, July, and October. It highlights the importance of ongoing communication with customers, helping to build trust, strengthen brand loyalty, and improve service quality. For both small businesses and large companies, it’s a powerful reminder: customers should always be the top priority.

History

The origins of Get to Know Your Customer Day are unclear, but it likely emerged alongside the rise of e-commerce, as online businesses sought ways to create the personal connections found in physical stores. This day helps sellers and customers alike by encouraging authentic engagement and deeper connections.

5 Ways to Get to Know Your Customers

• Leverage social media by creating themed groups or communities where you can collect feedback, monitor reviews, and understand customer opinions.
• Hire passionate customers as team members—they already believe in your product and mission.
• Feature real customer stories in your marketing. Authentic testimonials are always more persuasive than scripted ads.
• Respond to reviews to show your company values feedback and is actively listening.
• Conduct polls or surveys to better understand customer preferences and encourage repeat business.

How to Take Part

Your options for celebrating are endless. Send thank-you emails, host in-person events, or organize fun activities like quizzes and giveaways to show appreciation and build loyalty.

For greater brand visibility, consider releasing limited-edition products with your logo. In summer, outdoor meetups are a great way to connect—plan the theme, refreshments, and entertainment accordingly.

Promotional offers and discount days also work well. And remember: social media is still one of the most effective tools for engaging with your audience.

When is Get to Know Your Customer Day in 2026?

Get to Know Your Customer Day is observed on the third Thursday of January, April, July, and October every year.

Observations