World Sake Day

World Sake Day is celebrated on October 1 and honors the significant contribution of sake to Japanese culture. Originally a holiday observed only in Japan, it is now recognized and enjoyed around the world. People everywhere appreciate the unique flavor and traditional ceremony of serving this beverage made from fermented rice.

History

The Japan Sake and Shochu Producers Association established World Sake Day in response to popular demand. At first, it was mainly known among producers, but it quickly gained popularity with the public as well. Sake is considered one of the healthiest alcoholic beverages, and some studies suggest it may even have anti-cancer properties.

Interesting Facts

• Sake is low in calories.
• It is made from large grains of rice that are washed, soaked, and steamed before fermentation.
• The color of sake varies with age—young sake has a lemon hue, while older varieties are amber.
• Samurai favored sake and observed strict etiquette when drinking, such as sitting upright.
• Sake can be served hot or cold, depending on the season. In summer, it is usually enjoyed chilled.
• With a moderate alcohol content (around 15%), sake is often consumed straight.
• It is considered improper to pour sake for oneself; always pour for others first.

Traditionally, sake was brewed as an offering to the gods in exchange for good harvests.

How to Take Part

If you are in Japan, you can join the annual celebration at the Japan Sake and Shochu Information Center, where you can sample different types of sake and learn more about this historic drink. For those outside Japan, connect with other sake enthusiasts and purchase a bottle to enjoy on World Sake Day. If your friends have never tried sake before, host a themed party and introduce them to this unique beverage.

When is World Sake Day in 2025?

World Sake Day is observed on October 1 each year.

Observations