Get to Know Your Customer Day

Get to Know Your Customer Day is a great occasion to sincerely thank customers for their loyalty to a company. This holiday is observed quarterly, on the third Thursday of January, April, July, and October. It emphasizes the importance of maintaining regular communication with customers, which builds trust, strengthens brand loyalty, and improves service quality. The day also serves as a reminder to both small businesses and large companies that customers should always be the top priority.

History

There is no verified information about the origin of this holiday. It likely emerged with the rise of e-commerce, which began to outpace traditional brick-and-mortar stores. Physical stores offer direct contact with customers—something that online platforms often lack. For entrepreneurs growing internet-based businesses, staying connected with customers is especially important. This holiday benefits both sellers and customers by encouraging meaningful engagement.

5 Ways to Learn About Your Customers

• Use the power of social media. Create themed communities or user groups. These platforms allow you to gather feedback, understand opinions, and monitor reviews.
• Hire from your customer base. Among them, you’ll find passionate individuals who truly believe in your product and mission.
• Feature customer stories in your advertisements. These authentic testimonials are often more persuasive and relatable than scripted ads.
• Respond to reviews. Show that your company is engaged and values feedback. It’s also a strong sign of respect toward your customers.
• Conduct polls. They’re an effective way to learn what your customers genuinely want, which can encourage repeat business.

How to Take Part

Participation is limited only by your creativity. You could send thank-you emails, host in-person events such as presentations or talks, or even organize quizzes and lighthearted activities. These are all great ways to express appreciation and build customer loyalty.

To increase brand visibility, consider releasing limited edition products with your logo. In summer, it’s ideal to organize outdoor meetups—plan the theme, refreshments, and entertainment accordingly.

Promotional offers and discount days are also a smart approach. And of course, social media remains one of the most powerful tools for customer engagement.

When is Get to Know Your Customer Day in 2025?

Get to Know Your Customer Day is observed on the third Thursday of January, April, July, and October each year to celebrate the importance of customer relationships.

Observations