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Mail Order Catalog Day

August 18

Mail Order Catalog Day - August 18

Mail Order Catalog Day commemorates the time when orders were made through catalogs that listed products. People chose products, compared prices, studied features, and made pleasant purchases. This was especially true for those who lived in remote areas.

The History

In 1872, Aaron Montgomery Ward of Chicago created the first merchandise catalog. True, it looked more like a brochure, as it was one-page. Here was the product, its cost and instructions for ordering.

It is interesting that the catalog prototype was invented even before that. The famous scientist Benjamin Franklin has released a catalog for the sale of scientific books.

Later, the catalog became a large book with 540 pages – more than 20 thousand positions were concentrated here. The illustrations were worked out in more detail, creating favorable conditions for shopping.

The idea of ​​Aarona appealed to many entrepreneurs: one by one, new and new catalogs were created. By 1971, sales in the US had grown to 250 million!

Now this has been replaced by Internet sites and applications through which purchases are made.

Interesting facts

It is noteworthy that:

  • many stores still use catalogs. To receive, you just need to get into the mailing list;
  • Hammacher Schlemmer is a company that is a pioneer in the field and is still operating today;
  • catalogs are of great importance for the history of the United States.

How to celebrate

Find old directories! Perhaps your relatives have them. You can look for them, for example, at garage sales or from collectors.

At Mail Order Catalog Day, you can order something from the catalog to support the store and remember the past.

When is Mail Order Catalog Day celebrated in 2022?

Mail Order Catalog Day is observed on August 18 each year.


Weekday Month Day Year
Thursday August 18 2022
Friday August 18 2023
Sunday August 18 2024
Monday August 18 2025
Tuesday August 18 2026


August 18
Event Category:


United States

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